WHAT I DID —

Logo Design

Signage

Poster Design

Photomanipulation

Branding

3D Modelling

3D Texturing

Mo’s Tyre Service is a family-owned business with sights on expansion. After years at the wheel, the business wanted a logo and look that embodied its ambitions.

Cue: a brand new visual identity with room to grow.

The logo brings form and function together, with a simple footprint for easy reproduction and a welcoming tone. It needed to be difficult for any designer of any level to mess up, while capturing the friendly disposition of the owners. 

Collateral material would take heavy inspo from classic mid-western Americana for a touch of homegrown professionalism.